Get the lowdown on the city's most sizzling district.
The crowd: Techies settling into their sleek new digs at Google and dozens of start-ups; loft dwellers praying for a last-minute cancellation at the dining powerhouses Girl & the Goat and Alinea.
The wheels: Eco-friendly electric Razor scooter for quick trips between start-ups.
Landmark: Fulton Market Gateway, the controversial neon sign (shown) at Fulton and Halsted that was derided as “idiotic” during its planning process—but, we have to admit, actually looks kinda cool in the flesh.
The mayor: Developer Jeff Shapack, whose Shapack Partners has spearheaded major developments, from Soho House and WeWork to the sleek, soon-to-open mid-rise The Parker Fulton Market.
Craving: The burger at Au Cheval; purple sea urchin sashimi at Momotaro; Nonna’s meatballs at Formento’s.
Handbag of choice: Gucci Beaded Sky wool backpack with bee patch embroidery, $2,100.
Green means: Competing with your neighbors to see whose building project can get LEED Platinum certification first.
Baby name: Maxima, naturally, in homage to Mark Zuckerberg’s firstborn