Just in time for the sweets-saturated stretch that is the holiday season, The Sugar Factory debuted its doors to River North with a blowout bash on December 10, 2016, headlined by Keeping Up With the Kardashians star Scott Disick. Michigan Avenue stole a few minutes with Disick to talk menswear, merch, social media, and more.
I don’t know if you saw, but first off: Complex named you the fifth-most stylish guy of 2016, right between Gucci Mane and Jaden Smith. Are you surprised, or did you think you’d be higher up on the list? And did you consciously elevate your style this year? SCOTT DISICK: No, I think my style’s gone down a great deal in the past couple of years.
Really? SD: Yeah, I mean I used to dress super-fancy; custom-tailored suits. Now I wear sweatshirts and t-shirts and jeans. I feel bad that I’m on any kind of list.
But that’s good company to be in, right between Gucci and Jaden. SD: I don’t know Gucci Mane, but I love Jaden.
A lot of celebrities went into the merch game this year in 2016. I know you had the kind of one-off ‘Lord’ sweatshirts and some apparel— SD: I just did that for myself though; I didn’t sell those.
Do you think you’d ever get in the merch game in 2017? Like sweatshirts or anything? SD: Yeah, I think I would do some kind of like ‘Lord’ merchandise stuff; t-shirts, sweatshirts, things like that.
As we get closer to 2017, do you have favorite memories from 2016? Anything that really sticks out at you? SD: No, I try not to take anything, like, too specific into hands. You know, every day at a time type thing.
Absolutely. Anything from 2016—whether it’s a trend, or word, or anything pop culture—that you kind of want to see die out or kind wither away for 2017? Something you’re kind of fed up with? SD: If all social media died, that would be cool.
And 2017, lastly, any specific goals you have? SD: Just to live healthy and happy I suppose.