Chicago designer Pamella Roland puts her chic stamp on the city with the release of her new line, Pamella, Pamella Roland.
Pamella Roland offers simplicity, sophistication, and sex appeal to women of all generations.
As a child, Pamella Roland adored watching her mother dress in glamorous gowns before an evening out. But in her hometown of Grand Rapids, Michigan, becoming a fashion designer was certainly not a well-trodden career path. “I’ve always loved fashion,” Roland says. “But I never dreamed when I started that [the line] would go anywhere.”
Since launching her label Pamella Roland in 2002, though, her dresses have found favor with celebrities like Kristen Bell, Jennifer Hudson, and Julianna Margulies, as well as women of all ages seeking a timeless and elegant look. Roland’s latest venture is Pamella, Pamella Roland, a diffusion line of cocktail and black-tie dresses priced between $500 and $1,000. “It was something that was needed and that a lot of people asked for,” Roland says. Two of her most-loved materials, jacquard and chiffon, are featured in this collection of nearly 30 pieces. “We use basically the same fabrics that we use in our high line, only less expensive [versions].”
Pamela Roland Gazaar party dress ($700).
While her gowns are acclaimed for their intricate prints, Roland also credits her success to the designs’ ability to bridge generations. “We dress the mothers, the daughters, and the grandmothers,” she says. “It’s a classic style—dresses that are very sexy but not too sexy.”
Roland and her husband, Dan DeVos, split their time between Grand Rapids and their home in River North (“Chicago will always be my favorite city,” says the designer). She finds that her clothes are perfectly suited for sophisticated Chicago women. The women here “are really chic. I compare them a little bit to New York, [but] they aren’t afraid of color like New Yorkers are,” she says with a laugh. The mother of three also prides herself on designs that are uncomplicated: “If you can’t figure out how to put it on, forget it. What we have with our dresses are beautiful fabrics—easy to wear, and yet they’re beautiful. A Chicago woman likes that idea.” Neiman Marcus, 737 N. Michigan Ave., 312-642- 5900