Visit Julia Allison’s website (nonsociety.com) and you’ll find a video of her at fashion week—not interviewing a celeb for NBC (though she did that) but dancing on an empty runway between shows and lip syncing to RuPaul’s “Supermodel.”
New York City’s spunky digital darling, media personality, dating guru and former Wired magazine cover girl, Allison—who grew up in Wilmette—is starting over in Chicago, primed to make her debut with a nationally syndicated column through the Chicago Tribune.
“It’s not about dating, which is a pretty big departure for me. Instead, it’ll roughly focus on how technology is changing our culture—a technology lifestyle column,” she says. “I would talk about entrepreneurs and startups and the most recent venture capital investments until 4 a.m. every night if I could. I’m an unabashed fangirl of it all.”
Her new career turn certainly makes sense—Allison’s active on Facebook, Myspace, Flickr, Twitter, Friendfeed and keeps four Tumblr blogs, three Movable Type blogs, two Vimeos, and one YouTube.
It’s her constant virtual presence that allows Allison to take her readers on a ride as she travels the world and back. Just this past year, she's attended conferences in Denmark, Germany, and Switzerland, gave talks at MIT, Harvard, and Wharton, and regularly jumps from Los Angeles, San Francisco, New York, Chicago, and Boston.
Recently, though, Allison gave up her New York apartment to give Chicago a try. "Chicago has changed so much since I left for college a decade ago. It's like seeing a boy you knew as a kid ten years later, and you realize he's all grown up and he's sort of ... hot! Yes, yes, everything always comes back to dating for me,” she laughs.
But back to those “LipDub” videos on NonSociety, which give fans an inside look into her bubbly, attention-grabbing personality. (We also love the video that features Allison dancing in a bright blue polka dot swimsuit with a matching inner tube around her waist, lip syncing "Part of Your World" from the Little Mermaid.)
“God didn’t give me a good voice—or a talent for much of anything at all—but he gave me a lot of enthusiasm, a bit of moxie, and an inconvenient desire to make people laugh, which is really what those videos are all about.”