With their startup success story Brideside, two young Chicago entrepreneurs are making wedding party shopping a breeze.
Sonali Lamba (left) and Nicole Staple, pictured in Brideside’s new Fulton Market studio, where they showcase gowns from a growing selection of designers like Joanna August, Wtoo Watters, and The Dessy Group.
The Players: Sonali Lamba and Nicole Staple.
The Backstory: Both bridesmaid veterans, the former Kellogg Business School classmates created Brideside to streamline the dress-finding process by matching each party with a style consultant to coordinate looks and offer at-home try-on service. “We felt there needed to be an online channel that eased the process without fully replacing that emotional, boutique experience,” notes Staple.
Runaway success: Last fall, Brideside closed a $1.5 million round of seed funding, moved into a 4,200-square-foot Fulton Market studio, and launched a line of dresses with designer Kelly Faetanini. “It’s been an out-of-body experience,” notes Lamba of the dizzyingly fast growth of the company, which has almost quadrupled in size in the last six months.
What’s next: “We want to be the first online boutique to deliver on life’s most meaningful moments,” says Staple. “We started with weddings because it was a very clear pain point to solve, but the dreams are definitely much bigger than that.” 660 W. Lake St., Fl. 2, 773-234-7187