When it comes to scoring your fantasy home, it’s all about using the right team.
This six-bedroom Gold Coast mansion at 1428 N. State Pkwy. is listed by mother-daughter duo Eudice Fogel and Jayme Fogel Slate of KoenigRubloff.
The best way to snag a great property is to use a broker who has extensive knowledge of the right hoods, pipelines on upcoming listings, the expertise to structure the deal, and a stable of contacts to help you move and get your new home in shape. Doing all that becomes exponentially easier with teamwork. Here’s the lowdown from Coldwell Banker brokers Nicholas and Edie Apostal (312-266-7000) and KoenigRubloff brokers Eudice Fogel (312-368-5342) and Jayme Fogel Slate (312-268-0640).
Why use a team? Nicholas Apostal: It offers buyers and sellers a whole different level of service—from better resources to a greater breadth and depth of expertise. Jayme Fogel Slate: But all teams are not created equal. Some are partnerships; others are multiple-person teams, where one person is the powerhouse and then the staff handles the actual work. Both of our teams are partnerships that are very personal in all aspects of the home-buying process.
What are those aspects? Edie Apostal: We each have deep institutional knowledge of neighborhoods, from their services and schools to what types of residences are available throughout these areas. And we both have a very broad range of contacts from doing this work for decades. But our age range broadens that scope exponentially. We cover every generational decade of buyers. Eudice Fogel: I’ve had my license since 1980 and have helped people buy their homes, sell them, move to the suburbs, and move back again. And now I’m helping their children.
Eudice Fogel and Jayme Fogel Slate.
How does being on a team expand your sales strategy? NA: Different generations have different expectations and respond to different marketing techniques, and we are proficient in those various ways. Everyone peruses the real estate websites, but our marketing materials and processes are totally digital, because I’m a different generation than my mother. Our brochures are electronic, and we present them on iPads, and I handle our video for every listing. I have the time to do that thanks to my partner. JFS: I’ve noticed that people my age, fellow millennials, grew up with e-mails and texts, and there is a high level of immediacy that they expect as digital natives. But buyers in their 40s and older are often more oriented to phone calls and hard copies of marketing materials. So we’ve learned to work as a team and cover different aspects of communication to fulfill our client’s needs.
How else can a team help? EA: We know how to help buyers not only see their potential but realize that potential, thanks to our range of contacts as a team. We work with handpicked architects, interior designers, contractors, and more, and our trust in these sources makes it easier for our clients to commit to a property.