Beau Joie Champagne Comes to Chicago

by elle eichinger | July 11, 2013 | Homepage Latest The Latest

1 - Beau Joie Champagne Comes to Chicago
Beau Joie Champagne, available in Brut or Rose ($80-$120), is encased in a recycled copper ‘armor.’

Champagne and sparkling wines are as hot as the Chicago summers right now, but the latest entry into the brimming market bubbles above the rest. Beau Joie, available in Brut or Rose, is a zero dosage Champagne wrapped in a chill-retaining suite of recycled copper armor.

Created by Jon Deitelbaum and his wife and business partner, Brandis, Beau Joie was initially introduced in Las Vegas, making its way to Chicago for the first time this summer. But the concept had roots in the Windy City long before it popped up at nightclubs and bars like Cuvee (308 W. Erie St., 312-202-9211) and Rockit (22 W. Hubbard St., 312-645-6000). For the bottle’s copper encasing, Deitelbaum was inspired by the “Arms and Armor” collection housed on the lower level of the Art Institute of Chicago. “We look at armor as an inspiration,” he says. “It takes you back, on a journey to when Champagne was created for the King of France for his birthday.” Chivalrous, yes, but also functional: the 100% recycled case keeps each bottle of Beau Joie chilled for up to 30 minutes, perfect for transporting to a summer picnic.

If it isn’t the design that makes Beau Joie ideal for summer, it’s the fact that no additional sugar is added in the creation process. “Chicago has become a really health-conscious market,” says Deitelbaum, touting the benefits of zero dosage labels, namely, fewer calories and a less intense hangover. “And Chicago is a foodie city,” he adds. “Champagnes with zero dosage pair well with all types of food, from seafood to dessert.” His top suggestions? Shellfish, sharp or bitter cheeses, or over-the-top decadent desserts. Binny’s Beverage Depot, 213 W. Grand Ave., 312-332-0012

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