Once again, A|X Armani Exchange has teamed up with some of the best artists in the worlds of graphic design and visual arts for its #st_ART project—a hashtag that sums up the brand’s metropolitan vocation and the artistic intent of the initiative.
Drawing inspiration from pop culture, everyday life, and the chaos of today’s cities, the seven artists include Valentina Brostean, Rayaan Cassiem (aka Bikops), Alejandro Catano Garcia (aka YISK), Alex Lehours, Lesjeanclode, Lox, and Ruben Sanchez. Each artist has designed graphics for a men’s and women’s T-shirt, and four of them have also created glasses and watches with original designs.
The initiative, which is for this spring/summer, will be set up in dedicated areas in all of A|X Armani Exchange stores around the world. In addition, the artists will also present their work to the public with launch events in selected stores. The collection will also be available online.