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OVERVIEW

GreenGale Publishing and Tabula Tua promote custom online sponsored content in a new web series partnership.

GreenGale will produce original sponsored content that incorporates products from Tabula Tua. This content will live on custom landing pages (below right) on all GreenGale sites, as well as be promoted via GreenGales sites, social channels, and our opt-in subscriber list. 

 

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PARTNERSHIP STRATEGY

Timing

Content will run for 2 months over the summer on the websites, social channels, and opt-in email marketing programs of the following GreenGale publications:

     - aspenpeak-magazine.com 
     - austinway.com 
     - bostoncommon-magazine.com 
     - capitolfile-magazine.com 
     - gotham-magazine.com 
     - hamptons-magazine.com
     - la-confidential-magazine.com 
     - michiganavemag.com 
     - oceandrive.com 
     - phillystylemag.com
     - vegasmagazine.com 

Promotion

As well as creating the custom landing page (right) on all sites, GreenGale will promote all content on all homepages. Content will also be promoted via our robust social media platforms including Twitter, Facebook, and Instagram as well as promoted via our opt-in email subscriber list.

Additional Media

Tabula Tua will receive traditional ROS display ads on all GreenGale sites.

Custom Content

GreenGale will produce all sponsored content for the program. Topics may include topics like: 

     - Home Essentials All Newlyweds Will Appreciate  
     - The Perfect Tablescapes For 4th of July  
     - 13 Piece You Didn't Know You needed  
     - Home Decor Upgrades For Artsy Personalities  

Tabula Tua will received 'presented by' billing, product inclusion, and a custom call-to-action on all sponsored content. Working with Tabula Tua, GreenGale will ensure that the content is relevant to their marketing objectives, while still being timely and relevant to our readers.

Impressions

With the inclusion of: 
• ROS & pop-up ads   
• Social media  
• Custom content   
• E-Newsletters  
• Dedicated e-blasts 

The program will deliver approximately 3.5 million impressions across 11 markets over 2 months. This commitment is valued at $125,000

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DELIVERABLES

GreenGale will create all materials for the sponsored content, examples of which are here:

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GreenGale will also dedicate all digital assets to promoting the sponsored content including: 

1. Leaderboards, medium rectangles, half-page on home page and blog posts. 

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2. Dedicated blasts and e-newsletters to include Tabula Tua ad spots.


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3. Promotion through social media channels .


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OUR AUDIENCE

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

• Annual Household Income of $200,000 or More

• Income-Producing Assets of $750,000 or More

Facts

• Our sites receive over 450,00 unique visitors a month, and generate over 900,000 pageviews

• We maintain a strong social presence around the US, with 226,000 Twitter followers,  201,000 Facebook likes, and 144,000 Instagram followers.

• We also have a strong email marketing platform, with 101,000 opt-in email addresses.

Architecture

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

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THE GREENGALE VISITOR

 

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For more information contact:

Dan Uslan 
dan.uslan@greengale.com