ONNI GROUP & GREENGALE PUBLISHING

GreenGale Publishing connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. 

onni-collage.jpg

PROGRAM OVERVIEW

GreenGale Publishing will partner with Onni Group via a fully integrated campaign, that will increase brand awareness by exposing GreenGale's readers, online viewers and event guests to the brand's ultra-luxe properties (specifically, The Hudson), as well as reinforce top-of-mind knowledge of Onni Group as the premier purveyor of sophisticated living.

Onni Group will receive:

PRINT 
High-impact advertisements in GreenGale magazines ensure the Onni Group brand message is delivered to our affluent, sophisticated and culturally-astute readers 

DIGITAL 
Custom digital programs guaranteed to impactfully reach our online visitors ensuring mobile traffic, conversion growth and subscriber acquisition for Onni Group beyond the pages of our magazines
 

EVENT ACTIVATION  
Exclusive event experiences will connect Onni Group to GreenGale's network of upscale influencers, reinfocing Onni Group as an innovative leader in the field of urban living

VIDEO - ABOUT GREENGALE PUBLISHING

OUR AUDIENCE

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

  • Annual Household Income of $200,000 or More
  • Income-Producing Assets of $750,000 or More
  • 99% of GreenGale readers regularly entertain at home.
  • 59% of GreenGale readers plan to remodel some aspect of their home in the coming year.
  • 58% more likely to have used a home decorating service. 
  • 41% of GreenGale readers made some type of home improvement in the past year.
  • Among the most common improvements planned are for a kitchen (30%).

 

 

PARTNERSHIP STRATEGY

Print

GreenGale Publishing’s lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve.  

Paging in Michigan Avenue ensures the Onni Group's message is delivered to our affluent, sophisticated and culturally-astute readers.

Edit calendar

Spring - Available February 20, 2017 (materials deadline January 16, 2017)   
Late Spring - Available April 17, 2017 (materials deadline March 14, 2017)   
Summer - Available June 16, 2017 (materials deadline May 15, 2017)   
Fall - Available August 18, 2017 (materials deadline July 12, 2017)   
Late Fall - Available October 2, 2017 (materials deadline August 29, 2017)   
Winter - Available November 22, 2017 (materials deadline October 11, 2017)  

Print Deliverables Per Market:

- Please see pricing tiers below.

Hudson-Ad.jpg

Digital 

• Our sites receive over 50,000 unique visitors a month, and generate over 120,000 pageviews

• We maintain a strong social presence in Chicago and around the US, with 18,700 Twitter followers, 15,700 Facebook likes, and 15,600 Instagram followers.

• We also have a strong email marketing platform, with 18,000 opt-in email addresses.

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

Digital Assets:

GreenGale will work in consultation with Onni Group to create and promote engaging online content. The program will consist of the following elements:

1. Dedicated email blast

Onni Group will receive dedicated e-blasts sent to GreenGale's high-quality opt-in email subscribers. These e-blasts can be used to promote Onni Group, in particular any specials/deals that could be afforded to GreenGale subscribers (which typically increases engagement). Dedicated e-blasts can be activated at any point during the campaign duration. All dedicated e-blasts will receive full analytics tracking, and can have up to 5 subject lines be A/B tested to maximize impressions. 

2. Sponsored Content

Michigan Avenue will produce custom content relating to Onni Group. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to): 

- Why River North is Chicago's Hottest Neighborhood
- Interior Design Trends for 2017
- DIY Tips for Decorating Your Home
- Urban Gardening 101
- How to Spend Summer in River North
- Essentials for Entertaining at Home This Season 

Content can also be video content, as provided Onni Group.

All content will be wrapped with Onni Group display ads, and will contain a custom call to action linking to the Onni Group website. Furthermore, Onni Group will receive a custom landing page that contains all content from the partnership, as well as any extra digital elements such as videos. GreenGale will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers. 

3. Social Media Promotion

GreenGale will promote Onni Group to our engaged followers via our social media channels. Content can be determined after consultation between Onni Group & GreenGale content editors.

4. ROS Advertising

GreenGale will provide Onni Group traditional display ad advertising, at 33% SOV. 

Online Deliverables Per Market:

- Deliverables contingent on investment level. Please see tiers belows. 

         onni-twitter.jpg

Above: Onni Group Twitter post

onni-homepage-0001.jpg

Above: Onni Group sponsored content on homepage rotator, wrapped by banner ads

Hudson-Blog-Post.jpg

Above: Blog post featuring Onni Group sponsored content, wrapped by banner ads

Event Activation

EXCLUSIVE ACCESS. POWERFUL PRESS COVERAGE. HIGH VISIBILITY.

TIER I

Hudson Opening Event

  • Michigan Avenue's events team will plan and execute the Grand Opening event from 'soup to nuts' with input and guidance from Onni
  • Electronic invite design
  • Electronic invite distribution to a pre-determined number of Michigan Avenue’s VIPs
  • The Hudson and Onni logo inclusion on event invite (to be approved by Onni)
  • RSVP management – the RSVP process will be managed by Michigan Avenue prior to the event and on-site
  • Photographer (Onni will receive photos following event)
  • Design & printing of the step & repeat
  • The Hudson and Onni logo inclusion on step & repeat (to be approved by Onni)
  • DJ
  • Audio/Visual equipment rentals and staff including speakers, DJ equipment, wireless microphone, labor, on-site technician, etc.  
  • Beer, wine or spirits partner
  • Design, printing and framing of specialty cocktail drink menus to be displayed at all liquor areas
  • Passed hors d’oeuvres or food stations to satisfy up to 200 guests for the duration of the event
  • Beverage mixers, garnishes, ice, soda, water, etc to satisfy up to 200 guests
  • Catering needs such as rentals, glassware, staffing and additional necessities to satisfy up to 200 guests
  • Servers dedicated to passing food, cocktails and/or beer, wine to satisfy up to 200 guests
  • Bartenders to satisfy up to 200 guests
  • Staffing/bussers/cleanup/barbacks crew
  • Décor rentals including but not limited to bars, high boys, tables, linens, floral, etc.
  • Distribution of Michigan Avenue magazines for attendees of the event
  • Verbal recognition at event during speeches, including an opportunity for Onni executives to introduce the property to event guests
  • Social media support during the event
  • Admission to the event for Onni's VIPs + guests (Quantity TBD)
  • Post-event pictorial coverage in Michigan Avenue’s “Invited” section and/or on michiganavemag.com (subject to editorial discretion)  

TIER II

Hudson Opening Event

  • Electronic invite design
  • Electronic invite distribution to a predetermined number of Michigan Avenue’s VIPs
  • The Hudson and Onni logo inclusion on event invite (to be approved by Onni)
  • RSVP management – the RSVP process will be managed by Michigan Avenue prior to the event
  • Design and printing of the step & repeat media wall
  • The Hudson and Onni logo inclusion on step & repeat (to be approved by Onni)
  • Photographer (Onni will receive photos following event)
  • Distribution of Michigan Avenue magazines for attendees of the event
  • Social media support during the event
  • Admission to the event for Onni's VIPs + guests (Quantity TBD)
  • Post-event pictorial coverage in Michigan Avenue’s “Invited” section and/or on michiganavemag.com (subject to editorial discretion)

TIER III

Hudson Opening Event

  • Electronic invite design
  • Electronic invite distribution to a predetermined number of Michigan Avenue’s VIPs
  • The Hudson and Onni logo inclusion on event invite (to be approved by Onni)
  • RSVP management – the RSVP process will be managed by Michigan Avenue prior to the event
  • Photographer (Onni will receive photos following event)
  • Distribution of Michigan Avenue magazines for attendees of the event
  • Social media support during the event
  • Admission to the event for Onni's VIPs + guests (Quantity TBD)

Post-event pictorial coverage in Michigan Avenue’s “Invited” section and/or on michiganavemag.com (subject to editorial discretion)  

Gateway.jpg1_One_Eleven.jpg
2_One_Eleven.jpg
10_One_Eleven.jpg
9_One_Eleven.jpg
12_One_Eleven.JPG

Above: Michigan Avenue-executed grand openings of Gateway West Loop, One Eleven W. Wacker, and North Water Apartments

MARKETS & DELIVERABLES BREAKDOWN

TIER I

Print

- 4 spreads & 2 full pages (creative can run as straight Onni Group branding advertisements or advertorials) to run in the following issues: Spring, Late Spring , Summer, Fall, Late Fall, Winter

Digital 

- 2 sponsored content pieces, each running for 2 weeks and receiving prime placement in the michiganavemag.com homepage rotator.
- Custom landing page for all content from the digital program  
- 1 dedicated e-blast   
- 2 sponsored Twitter posts  
- 2 sponsored Facebook posts  
- 2 months ROS advertising at 33% SOV

 Event Activation

"Soup to nuts" execution of grand opening event for The Hudson in 2017.

Total Net Investment: $78,000

TIER II

Print 
- 3 spreads & 3 full pages (creative can run as straight Onni Group branding advertisements or advertorials) 

Digital 

- 1 sponsored content piece, running for 2 weeks and receiving prime placement in the michiganavemag.com homepage rotator. 
- Custom landing page for all content from the digital program   
- 1 dedicated e-blast   
- 1 sponsored Twitter post   
- 1 sponsored Facebook post  
- 2 weeks ROS advertising at 33% SOV 

 Event Activation

Support of grand opening event for The Hudson in 2017.

Total Net Investment: $60,000

 

TIER III

Print 
- 4 full pages (spreads can run as straight Onni Group branding advertisements or advertorials) 

Digital 

- 1 dedicated e-blast   
- 4 weeks of responsive leaderboard advertising at 33% SOV 

 Event Activation

Support of grand opening event for The Hudson in 2017.

Total Net Investment: $30,000

 

For more information, contact:

Lee Karis: Account Executive, Michigan Avenue 

Lee.Karis@GreenGale.com / 312.753.6216