Lincoln Property Company & Michigan Avenue Magazine 

GreenGale Publishing connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. 

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PROGRAM OVERVIEW

GreenGale Publishing will partner with Lincoln Property Company via a fully integrated campaign, that will increase brand awareness by exposing GreenGale's readers, online viewers and event guests to the brand's ultra-luxe property,  Aurelien, as well as reinforce top-of-mind knowledge of Lincoln Property Company as the premier purveyor of sophisticated living.

Lincoln Property Company will receive:

PRINT 
High-impact advertisements in GreenGale magazines ensure the LPC brand message is delivered to our affluent, sophisticated and culturally-astute readers 

DIGITAL 
Original custom conent program showcasing LPC's properties to our engaged online audience, cross-promoted to a robust social media following 

EVENT ACTIVATION  
Exclusive event experiences will connect LPC to GreenGale's network of upscale influencers, reinfocing LPC as an innovative leader in the field of urban living

VIDEO - ABOUT GREENGALE PUBLISHING

OUR AUDIENCE

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

  • Annual Household Income of $200,000 or More
  • Income-Producing Assets of $750,000 or More
  • 99% of GreenGale readers regularly entertain at home.
  • 59% of GreenGale readers plan to remodel some aspect of their home in the coming year.
  • 58% more likely to have used a home decorating service. 
  • 41% of GreenGale readers made some type of home improvement in the past year.
  • Among the most common improvements planned are for a kitchen (30%).

 

 

PARTNERSHIP STRATEGY

Print

GreenGale Publishing’s lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve.  

Paging in Michigan Avenue ensures the LPC message is delivered to our affluent, sophisticated and culturally-astute readers.

Edit calendar

Late Spring - Available April 17, 2017 (materials deadline March 14, 2017)   
Summer - Available June 16, 2017 (materials deadline May 15, 2017)   
Fall - Available August 18, 2017 (materials deadline July 12, 2017)    

Print Deliverables Per Market:

- Please see pricing tiers below.

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Digital 

• Our sites receive over 50,000 unique visitors a month, and generate over 120,000 pageviews

• We maintain a strong social presence in Chicago and around the US, with 18,700 Twitter followers, 15,700 Facebook likes, and 15,600 Instagram followers.

• We also have a strong email marketing platform, with 18,000 opt-in email addresses.

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

Digital Assets:

GreenGale will work in consultation with LPC to create and promote engaging online content. The program will consist of the following elements:

1. Dedicated email blast

LPC will receive dedicated e-blasts sent to GreenGale's high-quality opt-in email subscribers. These e-blasts can be used to promote Ayrelien, in particular any specials/deals that could be afforded to GreenGale subscribers (which typically increases engagement). Dedicated e-blasts can be activated at any point during the campaign duration. All dedicated e-blasts will receive full analytics tracking, and can have up to 5 subject lines be A/B tested to maximize impressions. 

2. Sponsored Content

Michigan Avenue will produce custom content relating to LPC. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to): 

- Why the Gold Coast is Chicago's Hottest Neighborhood
- Interior Design Trends for 2017
- DIY Tips for Decorating Your Home
- Urban Gardening 101
- How to Spend Summer in River North
- Essentials for Entertaining at Home This Season 

Content can also be video content, as provided LPC.

All content will be wrapped with Aurelien display ads, and will contain a custom call to action linking to the LPC website. Furthermore, Aurelien will receive a custom landing page that contains all content from the partnership, as well as any extra digital elements such as videos. GreenGale will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers. 

3. Social Media Promotion

GreenGale will promote Aurelien to our engaged followers via our social media channels. Content can be determined after consultation between LPC  & GreenGale content editors.

4. ROS Advertising

GreenGale will provide LPC traditional display ad advertising, at 33% SOV. 

Online Deliverables Per Market:

- Deliverables contingent on investment level. Please see tiers belows. 

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Above: LPC Twitter post

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Above: LPC sponsored content on homepage rotator, wrapped by banner ads

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Above: Blog post featuring LPC sponsored content, wrapped by banner ads

Event Activation: Presenting Sponsor 

Art of the City Celebration 

EXCLUSIVE ACCESS. POWERFUL PRESS COVERAGE. HIGH VISIBILITY.

GreenGale Publishing presents “Art of the City” – an integrated multi-media platform that celebrates the most talented, buzz-worthy emerging artists across the U.S. and connects them with our affluent and influential audience.

The “Art of the City” Summer program promotes the freshest, boldest talent in each of our 11 cities, combined with generous support for local arts-focused charitable organizations.

Michigan Avenue’s Summer issue will feature one of Chicago’s most prominent emerging artists and their art. To celebrate the issue, Michigan Avenue is partnering with the Cover Star to host a fun-filled party in celebration of the issue’s release and Chicago summer. The event will have a unique philanthropic tie that benefits a local arts charity to further support emerging talent in Chicago. The red carpet affair will bring together a who’s who of Chicago’s social scene for a colorful evening of cocktails, light bites and entertainment.

  • Michigan Avenue's events team will plan and incorporate our Art of the City event w/ the Grand Opening event from 'soup to nuts' with input and guidance from LPC

    Promotional Assets:

    •Category exclusivity
    •Brand recognition as “Presenting Sponsor” on event invite
    •Brand recognition as “Presenting Sponsor” in all media outreach materials

    On-Site Brand Activation:

    •Logo inclusion on step & repeat media wall
    •Logo inclusion on event signage throughout venue
    •Customized dedicated area designated to on-site branding
    •Opportunity to provide branded product/materials and brand ambassadors to educate and interact with guests
    •Photographer on-site documenting client participation
    •Thank you announcement on stage at event given by Michigan Avenue President and/or Editor-in-Chief
    •Opportunity to gift host(s) and VIP guests via gift bag inclusion

    Media Assets:

    •Social Media promotion tagging your brand
    •Post-event photo coverage on MichiganAveMag.com
    •Post-event photo coverage acknowledgment in a future issue of

    Michigan Avenue (Pending editorial discretion)

    Entertainment Assets:

    •Opportunity to invite up to 20 guests (total)

    PR Value:

    •Post-event press coverage 

 

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Above: Michigan Avenue-executed grand openings of Gateway West Loop, One Eleven W. Wacker, and North Water Apartments

MARKETS & DELIVERABLES BREAKDOWN

Print

- 3 full pages  to run in the following issues: Late Spring , Summer, Fall

Digital 

- 4 sponsored content pieces, each running for 2 weeks and receiving prime placement in the michiganavemag.com homepage rotator.
- Custom landing page for all content from the digital program  
- 2 dedicated e-blasts    
- 2 sponsored Twitter posts  
- 2 sponsored Facebook posts  

-1 Sponsored Instagram post
- 2 months ROS advertising at 33% SOV

 Event Activation

Aurelien is the Presenting Sponsor for Art of the City Celebration
"Soup to nuts" execution 

Total Net Investment: $50,000

 

For more information, contact:

Lee Karis: Account Executive, Michigan Avenue 

Lee.Karis@GreenGale.com / 847.912.8626