Kehoe Designs & Michigan Avenue Magazine

Michigan Avenue connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. 

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PROGRAM OVERVIEW

Michigan Avenue will partner with Kehoe Designs via a fully integrated campaign, that will increase brand awareness by exposing Michigan Avenue's readers, online viewers and event guests to the brand's capabilities and expertise, as well as reinforce top-of-mind knowledge of Kehoe's ever-growing portfolio. 

Kehoe Designs will receive:

PRINT 
High-impact advertisements in MA ensure the Kehoe brand message is delivered to our affluent, sophisticated and culturally-astute readers 

DIGITAL 
Original custom conent program showcasing Kehoe Designs to our engaged online audience, cross-promoted to a robust social media following 

EVENT ACTIVATION  
Exclusive event experiences will connect Kehoe Designs to MA's network of upscale influencers as an innovative leader in the field of event design

VIDEO - ABOUT GREENGALE PUBLISHING

OUR AUDIENCE

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, Michigan Avenue is the only regional, lifestyle magazine that is guaranteed to reach the sophisticated and affluent audience in Chicago.

  • Annual Household Income of $200,000 or More
  • Income-Producing Assets of $750,000 or More
  • 99% of Michigan Avenue readers regularly entertain
  • 58% more likely to have used a decor service 

 

PARTNERSHIP STRATEGY

Print

Michigan Avenue magazine is Chicago's premier luxury lifestyle publication that connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve.  

Paging in Michigan Avenue ensures the Kehoe Designs message is delivered to our affluent, sophisticated and culturally-astute readers.

Edit calendar  

Summer - Available June 16, 2017 (materials deadline May 15, 2017)   
Fall - Available August 18, 2017 (materials deadline July 12, 2017)    
Late Fall - Available September 14, 2017 (materials deadline August 29, 2017)  
Winter - Available November 22, 2017 (materials deadline October 11, 2017)  

Print Deliverables:

Deliverables contingent on investment level. Please see tiers belows.

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Digital 

• Our sites receive over 50,000 unique visitors a month, and generate over 120,000 pageviews

• We maintain a strong social presence in Chicago and around the US, with 18,900 Twitter followers, 16,900 Facebook likes, and 17,700 Instagram followers.

• We also have a strong email marketing platform, with 18,000 opt-in email addresses.

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

Digital Assets:

Michigan Avenue will work in consultation with Kehoe Designs to create and promote engaging online content. The program will consist of the following elements: 

1. Sponsored Content

Michigan Avenue will work with Kehoe Designs to develop a monthly online column covering a variety of event design and decor topics. The column will act as a "how-to" guide and will be accompanied by short, hyperlapsed videos created by and credited to the Kehoe Designs AV team, similar to the Tasty videos. Our online editors and marketing team will work closely with the Kehoe team to develop topics that are in line with brand goals and objectives. Possible topics could include (but are not limited to): 

- Get Nauti: How to Style a Nautical Bar 
- Floral Exhibits: How to Create Your Thanksgiving Centerpiece
- Tablescapes: How to Set Your New Year's Eve Dinner Table 
- Deck the Halls: How to Decorate a Christmas Tree or create a Christmas wreath
- Color Pop: How to Splash 2017's Color of the Year, Greenery, Into Your Event
Pillow Talk: How to Accessorize a Kehoe Collection Couch

All content will be placed in the michiganavemag.com homepage rotator and contain a custom call to action linking to the Kehoe Designs website and/or Crafted by Kehoe blog. Furthermore, Kehoe will receive a custom landing page that contains all content from the partnership. MA will ensure that the content resonates with your target audience, while still being timely and relevant to our readers. 

2. Social Media Promotion

Michigan Avenue will promote Kehoe Designs to our engaged followers by repurposing the short videos via our social media channels. Additional or alternative content can be determined after consultation between Kehoe & MA content editors.

3. ROS Advertising

Advertising will be bonused to Kehoe Designs throughout the campaign pending space availability on michiganavemag.com and sister publication websites selected by Kehoe.

Online Deliverables:

Deliverables contingent on investment level. Please see tiers belows.  

kehoe-homepage.jpgAbove: Kehoe Designs sponsored content on homepage rotator
 kehoe-twitter.jpgAbove: Kehoe Designs Twitter post 

 Events

Ashore Thing

For its sixth year, Michigan Avenue magazine will kick off The Chicago Yacht Club's 109th Race to Mackinac with a luxurious affair, Ashore Thing presented by BMO Harris Bank, located at the east end of Chicago’s iconic Navy Pier. The custom event will celebrate the parade of boats that begins the week-long journey to Mackinac Island.

During the event, approximately 3,000 of Chicago’s finest will gather to wish the sailors well and admire the beautiful backdrop of boats setting sail on the lake. The pier will be outfitted with café tables, lounge furniture, and nautical-themed activations. Kehoe Designs will have the opportunity to be the exclusive decor sponsor and partner with MA to produce the event, showcasing all of Kehoe's business units, including Floral Exhibits, AV/Tech, Kehoe Collection and Kehoe Designs. 

Assets Include:

  • Category exclusivity
  • Brand recognition on event invite
  • Brand recognition on pre-event in-book advertising 
  • Brand recognition on event website (michiganavemag.com/ashorething)
  • Brand recognition in all pre-event media outreach materials
  • Logo inclusion on event signage throughout venue
  • Opportunity to have a customized dedicated area for on-site branding
  • Opportunity to provide branded product/materials and brand ambassadors to educate and interact with guests
  • Photographer and videographer on-site documenting client participation
  • Thank you announcement on stage at event given by Michigan Avenue President and/or Editor-in-Chief
  • Opportunity to gift host(s) and VIP guests via gift bag inclusion
  • Opportunity to invite up to 10 guests (total) to receive access to the Sponsor Tent
  • Social media promotion tagging Kehoe Designs
  • Post-event photo coverage on michiganavemag.com
  • Post-event photo coverage acknowledgment in a future issue of Michigan Avenue (pending editorial discretion)
  • Opportunity to host VIP guests on yacht following Ashore Thing
 
Cover Celebrations

Throughout the year, Michigan Avenue will bring aspects of the magazine’s editorial pages to life with celebrations hosted by the talent gracing its covers. Past cover stars include: Giuliana Rancic, Harrison Ford, Cindy Crawford, Jennifer Hudson, Sophia Bush, Chicago Blackhawks Jonathan Toews & Patrick Kane, Chicago Cubs manager Joe Maddon and other nationally recognizable luminaries. The red-carpet events will be held at one of Chicago’s top venues and will feature entertainment, featured cocktails and light bites. 
Michigan Avenue’s recent Spring cover celebration with Giuliana Rancic generated more than 2 billion media impressions. Kehoe Designs will have the opportunity to integrate into these cover celebrations as the talent is confirmed. 

Assets Include:

  • Category exclusivity
  • Brand inclusion in all pre-event media outreach materials
  • Opportunity to provide branded product/materials and brand ambassadors to educate and interact with guests
  • Photographer and videographer on-site documenting client participation
  • Opportunity to provide the videographer for event b-roll and red carpet interview with talent. Videos are provided to media outlets and used on michiganavemag.com and on MA's social media platforms 
  • Thank you announcement on stage at event given by Michigan Avenue President and/or Editor-in-Chief
  • Opportunity to gift host(s) and VIP guests via gift bag inclusion (if applicable)
  • Opportunity to invite up to 10 guests (total) 
  • Social media promotion tagging Kehoe Designs
  • Post-event photo coverage on michiganavemag.com
  • Post-event photo coverage acknowledgment in a future issue of Michigan Avenue (pending editorial discretion)

Kehoe Designs Client Event Support

Michigan Avenue will amplify the client event series that Kehoe Designs is hosting within the Geraghty to provide media exposure within the magazine and online. Michigan Avenue has the brand awareness in Chicago to align with only the best events and parties, thus providing a halo effect for our partners. Our access to the most coveted tastemakers in Chicago make our third party events the best in the area.

Assets Include:

  • MA's Editor-in-Chief, J.P. Anderson, will speak as a subject matter expert 
  • Magazines on-site for guests
  • Social media promotion tagging Kehoe Designs
  • Secure relevant guests if desired (quantity TBD), ex: sports personnel 
  • Post-event photo coverage on michiganavemag.com
  • Post-event photo coverage acknowledgment in a future issue of Michigan Avenue (pending editorial discretion)

Additional MA event opportunities to be presented to Kehoe Designs as they are secured throughout 2017. MA will refer clients to Kehoe Designs as our preferred industry partner.

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DELIVERABLES BREAKDOWN


TIER I

Print

Four full pages to run during 2017

Digital

Four sponsored content pieces receiving prime placement in the michiganavemag.com homepage rotator
Custom landing page for all content from the digital program
One sponsored Twitter post
One sponsored Facebook post
One sponsored Instagram post

 Event Activation

Integration into Ashore Thing
Hosting of VIPs on yacht following Ashore Thing
Support of one Kehoe Designs client event

Total Trade Value: $50,000

 

TIER II

Print

Six full pages to run during 2017

Digital

Five sponsored content pieces receiving prime placement in the michiganavemag.com homepage rotator
Custom landing page for all content from the digital program
Five sponsored Twitter posts
Five sponsored Facebook posts
Two sponsored Instagram posts
ROS advertising pending space availability

 Event Activation

Integration into Ashore Thing
Hosting of VIPs on yacht following Ashore Thing
Integration into one MA cover party
Support of one Kehoe Designs client event

Total Trade Value: $75,000

 

TIER III

Print

Eight full pages OR four spreads to run during 2017

Digital

Six sponsored content pieces receiving prime placement in the michiganavemag.com homepage rotator
Custom landing page for all content from the digital program
Six sponsored Twitter posts
Six sponsored Facebook posts
Three sponsored Instagram posts
ROS advertising pending space availability

 Event Activation

Integration into Ashore Thing
Hosting of VIPs on yacht following Ashore Thing
Integration into three MA cover parties
Support of two Kehoe Designs client events

Total Trade Value: $100,000

 

 

For more information, contact:

Brooke Biddle, Marketing & Events Manager
Brooke.Biddle@GreenGale.com / 312.753.6211