KALAMAZOO OUTDOOR GOURMET 
& GREENGALE PUBLISHING

GreenGale Publishing connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. 

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PROGRAM OVERVIEW

GreenGale Publishing will partner with Kalamazoo Outdoor Gourmet via a fully integrated campaign, that will increase brand awareness by exposing GreenGale's readers, online viewers and event guests to the brand's ultra-luxe offerings, as well as reinforce top-of-mind knowledge of Kalamazoo Outdoor Gourmet as the premier resource for discerning gourmands seeking to elevate their culinary equipment and products.

Kalamazoo Outdoor Gourmet will receive:

PRINT 
High-impact advertisements in GreenGale magazines ensure the Kalamazoo Outdoor Gourmet brand message is delivered to our affluent, sophisticated and culturally-astute readers 

DIGITAL 
Custom digital programs guaranteed to impactfully reach our online visitors ensuring mobile traffic, conversion growth and subscriber acquisition for Kalamazoo Outdoor Gourmet beyond the pages of our magazines
 

EVENT ACTIVATION  
Exclusive event experiences will connect Kalamazoo Outdoor Gourmet to GreenGale's network of upscale influencers, reinfocing Kalamazoo Outdoor Gourmet as an innovative leader in the field of gourmet grilling

VIDEO - ABOUT GREENGALE PUBLISHING

OUR AUDIENCE

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

  • Annual Household Income of $200,000 or More
  • Income-Producing Assets of $750,000 or More
  • 99% of GreenGale readers regularly entertain at home.
  • 59% of GreenGale readers plan to remodel some aspect of their home in the coming year.
  • 58% more likely to have used a home decorating service. 
  • 41% of GreenGale readers made some type of home improvement in the past year.
  • Among the most common improvements planned are for a kitchen (30%).

 

 

PARTNERSHIP STRATEGY

Print

GreenGale Publishing’s lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve.  

Spreads in GreenGale magazines ensure the Kalamazoo Outdoor Gourmet brand message is delivered to our affluent, sophisticated and culturally-astute readers.

Edit calendar

Spring - Available February 20, 2017 (materials deadline January 16, 2017)   
Late Spring - Available April 17, 2017 (materials deadline March 14, 2017)   
Summer - Available June 16, 2017 (materials deadline May 15, 2017)   
Fall - Available August 18, 2017 (materials deadline July 12, 2017)   
Late Fall - Available October 2, 2017 (materials deadline August 29, 2017)   
Winter - Available November 22, 2017 (materials deadline October 11, 2017)  

Ocean Drive, Hamptons, and Aspen Peak magazine have slightly varied schedules. For full edit calendar see 2017 GreenGale Media Kit

Print Deliverables Per Market:

- 6 spreads (spreads can run as straight Kalamazoo Outdoor Gourmet branding advertisements or advertorials)  
- Bonus print: 2 Not to be Missed features (includes 50-words of copy and a high resolution image)

 

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Digital 

• Our sites receive over 450,000 unique visitors a month, and generate over 900,000 pageviews

• We maintain a strong social presence in Chicago and around the US, with 247,000 Twitter followers, 208,000 Facebook likes, and 210,000 Instagram followers.

• We also have a strong email marketing platform, with 102,000 opt-in email addresses.

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

Digital Assets:

GreenGale will work in consultation with Kalamazoo Outdoor Gourmet to create and promote engaging online content. The program will consist of 5 elements:

1. Dedicated email blast

Kalamazoo Outdoor Gourmet will receive dedicated e-blasts sent to GreenGale's high-quality opt-in email subscribers. These e-blasts can be used to promote Kalamazoo Outdoor Gourmet, in particular any specials/deals that could be afforded to GreenGale subscribers (which typically increases engagement). Dedicated e-blasts can be activated at any point during the campaign duration. All dedicated e-blasts will receive full analytics tracking, and can have up to 5 subject lines be A/B tested to maximize impressions. 

2. Sponsored Content

Michigan Avenue will produce custom content relating to Kalamazoo Outdoor Gourmet. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to): 

- What’s on the Grill: How to Make a Mind-Blowing Lamb Burger
- Chef Confidential: Rick Bayless Tells Us How to Grill a Skirt Steak
- Great Outdoors: How to Design the Perfect Outdoor Kitchen
- 5 O'Clock Cocktails: Refreshing Drinks to Serve Guests Before an Alfresco Dinner
- Dishes to Serve at Your Fourth of July Backyard BBQ
- Essentials for Entertaining at Home This Season 

Content can also be video content, as provided by Kalamazoo Outdoor Gourmet.

All content will be wrapped with Kalamazoo Outdoor Gourmet display ads, and will contain a custom call to action linking to the Kalamazoo Outdoor Gourmet website. Furthermore, Kalamazoo Outdoor Gourmet will receive a custom landing page that contains all content from the partnership, as well as any extra digital elements such as videos or recipes (can be discussed at a later date). GreenGale will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers. 

3. Social Media Promotion

GreenGale will promote Kalamazoo Outdoor Gourmet to our engaged followers via our social media channels. Content can be determined after consultation between Kalamazoo Outdoor Gourmet & GreenGale content editors.

4. Monthly e-Newsletter Promotion

GreenGale will promote Kalamazoo Outdoor Gourmet via our monthly e-newsletters. Content can be determined after consultation between Kalamazoo Outdoor Gourmet & GreenGale content editors, but can mirror what is used in the dedicated email blast. Alternatively, content can be promoting the online sponsored content. 

5. ROS Advertising

GreenGale will provide Kalamazoo Outdoor Gourmet traditional display ad advertising, at 33% SOV. 

Online Deliverables Per Market:

- 2 dedicated email blasts, to be activated at any time during the program duration  
- 4 sponsored content pieces, each running for 2 weeks and receiving prime placement in the michiganavemag.com homepage rotator.
- Custom landing page for all content from the digital program  
- 2 spots in monthly newsletter 
- 4 sponsored Instagram posts  
- 4 sponsored Twitter posts 
- 4 sponsored Facebook posts 
- 2 months ROS advertising at 33% SOV  

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Event Activation

EXCLUSIVE ACCESS. POWERFUL PRESS COVERAGE. HIGH VISIBILITY.

Kalamazoo Gourmet has the opportunity to be a part of high profile events in select markets during 2017, to amplify the brand message and connect with our audience of potential qualified leads; additionally, invites will be provided to select events to entertain your top clients. 

Showroom Events

To drive new potential customers into the Kalamazoo Gourmet
showrooms and create excitement and buzz in key Kalamazoo
Gourmet markets, GreenGale Publishing will host an exclusive culinary
event experience in three showroom locations in Chicago, New York & Los Angeles 
(one per city).

GreenGale Publishing will work with Kalamazoo Gourmet to provide a
captive and engaged audience of prospective clientele with a deeper
brand experience through these exclusive culinary events.

The event format/concept may vary by market but could include*:
“Wine & Wind Down” – Wine tasting & food pairings
“The ‘It’ Dish” – Of-the-moment culinary trends utilizing a specific food or ingredient

The above concepts are for example purposes. GreenGale Publishing will work with Kalamazoo Gourmet to come up with additional creative ideas upon interest and finalized ad schedule.

Michigan Avenue's Super Chefs

Michigan Avenue magazine will cook up a night of Chicago’s most creative cuisine at its 7th annual Super Chefs event. Located at an upscale Chicago venue, the event will draw Chicago’s high-profile chefs for an epicurean evening to compete for the title of Super Chef 2017. Past winners have included Top Chef contestants Fabio Viviani and Carlos Gaytan.

During the event, the chefs will indulge 250 of our city’s posh palates including movers and shakers, VIP socialites, executives and media with live demonstrations and tastings of their most delectable signature soup. Guests will also enjoy wine pairings, specialty cocktails and entertainment at this signature soiree. The event will provide the perfect opportunity to entertain clients among an influential target audience of Chicago’s opinion leaders, early adopters and trendsetters who set the scene in Chicago.

Michigan Avenue's Chicago Polo

On select Sunday afternoons from June to August, Michigan Avenue and Chicago Polo will host spectators from downtown Chicago and surrounding areas to be a part of the luxurious sport of kings. 
 
As an official partner of Chicago Polo, Kalamazoo Gourmet will receive valuable on-site, media and hospitality benefits all season, as well as the flexibility and freedom to create highly-engaging, impactful exhibitor experiences and promotions. 

CLICK HERE TO SEE MORE ON CHICAGO POLO

Hampton's Memorial Day Celebration

Each year, Hamptons magazine kicks off the Memorial Day holiday weekend and Summer season with an invitation-only event that brings together an influential group of Long Island’s East End elite.

Last year’s celebration was hosted by cover star Drew Barrymore at a $25 million Bespoke Real Estate property. Past attendees include high-profile guests such as Beth Stern, Gayle King Alina Cho, Dan Abrams, Chris Wragge, Rosanna Scotto and more.

Aspen Peak's Snow Polo 

Each December, the world’s top polo players gather in Aspen for Aspen Valley Polo Club’s Piaget World Snow Polo Championship, the only snow polo tournament in the US.

As the official media sponsor, Aspen Peak magazine will curate an exclusive opportunity for Kalamazoo Gourmet surrounding the event, including VIP access to view the tournament from a luxury lounge and experience some of the world’s most notable players, including Nacho Figueras and Nic Roldan.

Philadelphia Style's Polo Cup 

Philadelphia Style magazine is hosting a VIP soiree for 300 guests at The Tinicum Polo Club enabling guests to view the professional match in “Style” under 3 luxury tents. Guests will sip on exceptional wine, a bubbly, and nibble on upscale fare and desserts as they cheer on their favorite team to victory. 

As an official sponsor of the Philadelphia Style Polo Cup, Kalamazoo Gourmet will receive valuable media and on-site benefits surrounding the event as well as the opportunity to create custom attendee engagements.










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MARKETS & DELIVERABLES BREAKDOWN

Print
- 6 spreads (spreads can run as straight Kalamazoo Outdoor Gourmet branding advertisements or advertorials)
- Bonus print: 2 Not to be Missed features (includes 50-words of copy and a high resolution image)

Digital
 - 2 dedicated email blasts, to be activated at any time during the program duration   
- 4 sponsored content pieces, each running for 2 weeks and receiving prime placement in the michiganavemag.com homepage rotator.
- Custom landing page for all content from the digital program  
- 2 spots in monthly newsletter  
- 4 sponsored Instagram posts   
- 4 sponsored Twitter posts  
- 4 sponsored Facebook posts  
- 2 months ROS advertising at 33% SOV

 Event Activation

 Events to be selected pending investment and brand preferences. Additional sponsorship fees may apply. All event programs are customizable.

Tier 1 (Michigan Avenue only): 
$100,000 Total Net Investment 

Tier 2 (Michigan Avenue, Gotham, LA Confidential):
$275,000 Total Net Investment 

Tier 3 (Michigan Avenue, Gotham, Ocean Drive, Hamptons, LA Confidential,
Aspen Peak, Philadelphia Style, Boston Common, Austin Way):
$490,000 Total Net Investment*
*includes full pages instead of spreads in 6 issues per market

For more information, contact:

Lee Karis: Account Executive, Michigan Avenue 

Lee.Karis@GreenGale.com / 312.753.6216