IDEOLOGY & GREENGALE PUBLISHING

GreenGale Publishing connects with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. 

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PROGRAM OVERVIEW

GreenGale Publishing will partner with Ideology Group via a fully integrated campaign, that will increase brand awareness by exposing GreenGale's readers, online viewers and event guests to the brand's ultra-luxe offerings, as well as reinforce top-of-mind knowledge of Ideology Group's portfolio as the premier destination for discerning gourmands and sophisticated foodies.

Ideology Group will receive:

PRINT 
High-impact advertisements in GreenGale magazines ensure the Ideology Group brand message is delivered to our affluent, sophisticated and culturally-astute readers 

DIGITAL 
Custom digital programs guaranteed to impactfully reach our online visitors ensuring mobile traffic, conversion growth and subscriber acquisition for Ideology Group beyond the pages of our magazines
 

VIDEO - ABOUT GREENGALE PUBLISHING

OUR AUDIENCE

Through our strategic distribution model and significant investment in verified data from Nielsen Claritas, GreenGale Publishing is the only regional, lifestyle publishing company that is guaranteed to reach the sophisticated and affluent audience in each of our cities.

  • Annual Household Income of $200,000 or More
  • Income-Producing Assets of $750,000 or More
  • 99% of GreenGale readers regularly entertain at home.
  • 59% of GreenGale readers plan to remodel some aspect of their home in the coming year.
  • 58% more likely to have used a home decorating service. 
  • 41% of GreenGale readers made some type of home improvement in the past year.
  • Among the most common improvements planned are for a kitchen (30%).

 

 

PARTNERSHIP STRATEGY

Print

GreenGale Publishing’s lifestyle publications connect with the affluent and the aspirational socially sophisticated resident and visitor, through a format that’s uniquely fast-paced, modern, edgy, uber-local and highly relevant. Filtered through the highest standards of what’s new, cool and need to know, keeping our reader always ahead of the curve.  

Full Pages in GreenGale magazines ensure the Ideology Group brand message is delivered to our affluent, sophisticated and culturally-astute readers.

Edit calendar

Spring - Available February 20, 2017 (materials deadline January 16, 2017)   
Late Spring - Available April 17, 2017 (materials deadline March 14, 2017)   
Summer - Available June 16, 2017 (materials deadline May 15, 2017)   
Fall - Available August 18, 2017 (materials deadline July 12, 2017)   
Late Fall - Available October 2, 2017 (materials deadline August 29, 2017)   
Winter - Available November 22, 2017 (materials deadline October 11, 2017)   

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Digital 

• Our sites receive over 35,000 unique visitors a month, and generate over 60,000 pageviews

• We maintain a strong social presence in Chicago and around the US, with 18,700 Twitter followers, 15,000 Facebook likes, and 15,300 Instagram followers.

• We also have a strong email marketing platform, with 15,000 opt-in email addresses.

• Our sites use a custom PHP backend, which allows us greater flexibility with custom content than our competitiors. Sites are fully scalable, and optimized for desktop, tablet, and mobile. 

Digital Assets:

GreenGale will work in consultation with Ideology Group to create and promote engaging online content. The program will consist of 2 elements:

1. Sponsored Content

Michigan Avenue will produce custom content relating to Ideology Group. Our online editors will work closely with your team to develop topics that are in line with your marketing goals and objectives. Possible topics could include (but are not limited to): 

- What’s on the Grill: How to Make a Mind-Blowing Lamb Burger
- Chef Confidential: We Learn How To Grill The Perfect Skirt Steak 
- Why Blue Door Farm Stand Is One Of Chicago's Best New Restaurants 
- Perfect Restaurants For [Holiday] in Chicago 

Content can also be video content, as provided by Ideology Group.

All content will be wrapped with Ideology Group display ads, and will contain a custom call to action linking to the Ideology Group website. Furthermore, Ideology Group will receive a custom landing page that contains all content from the partnership, as well as any extra digital elements such as videos or recipes (can be discussed at a later date). GreenGale will ensure that the content that resonates with your target audience, while still being timely and relevant to our readers. 

2. Social Media Promotion

GreenGale will promote Ideology Group to our engaged followers via our social media channels. Content can be determined after consultation between Ideology Group & GreenGale content editors.

 

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 DELIVERABLES BREAKDOWN

Print
- 6 full pages (pages can run as straight Ideology branding advertisements or advertorials)

Digital
- 4 sponsored content pieces, each running for 1 week and receiving prime placement in the michiganavemag.com homepage rotator.
- Custom landing page for all content from the digital program  
- 2 sponsored Instagram post    
- 2 sponsored Twitter posts  
- 2 sponsored Facebook posts  

 Event Activation

  Michigan Avenue will lend media support to one (1) Ideology Group event in 2017. Timing TBD based on client availability. 

Total Net Invesment: 
$29,500 Total Net Investment

For more information, contact:

Lee Karis: Account Executive, Michigan Avenue 

Lee.Karis@GreenGale.com / 312.753.6216