CLOCKWISE FROM TOP LEFT: The VIP Red Room at Pure; Pure’s Terrace; Noir Bar
When you look at it strictly from a squaremile point of view, Las Vegas’ main drag is actually something of a small space. The Strip, ground zero for activity and play, is really only several blocks long; it’s difficult to walk but very easy to take in via a short taxi ride. So when one company manages to operate nine successful venues—each different from the next—in such an intimate, cutting-edge and competitive environment, it’s an impressive feat. For Pure Management Group, whether it’s megaclubs or a chic poolside hangout, mastering the art of crowd-pleasing is second nature; there’s nothing these innovators can’t handle.
From Coyote Ugly, PMG’s first venue (which opened at New York-New York Hotel & Casino in 2001), to this summer’s relaunch of sushi hot spot Social House at Crystals in MGM’s CityCenter and, of course, the eponymous Pure Nightclub at Caesars Palace Las Vegas Hotel & Casino, PMG sets the standard for Vegas nightlife. And with the elegant Venus Pool Club—also at Caesars—they raise the bar during daylight hours as well.
Pure Nightclub itself is like three clubs in one: the striking White Room, the exclusive VIP Red Room and the stunning four-story Terrace—Vegas’ largest year-round outdoor nightlife venue. Both Pure and sister megaclub LAX Nightclub at Luxor are where those in the know go to check out celebrity performers and DJs (and fellow clubgoers). LAX guests can enter the exclusive, intimate Noir Bar via a secret passageway. Fashion fiends flock to the glammedout Christian Audigier Nightclub at Treasure Island, and Luxor’s Company Lounge is the classiest neighborhood bar in town—definitely the place to meet up with friends before hitting the dance floor.
If it’s raucous good times you’re after, you want the wild, stunt-performing bartenders and dancers of Coyote Ugly or the down-anddirty dining, drinking and dancing at Dick’s Last Resort and its ridiculously funny resident entertainer, Taco, whose job is to guarantee guests a good time (do not miss the “Water Show”). And no matter where you go at night, you can’t go wrong spending your days in the oasis of luxury that is the Venus Pool Club.
Whatever kind of fun you’re seeking, Pure Management Group’s venues are a necessary part of your Vegas adventure.
